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Writing Online: Rhetoric for the Digital Age

Writing Online: Rhetoric for the Digital Age

George Pullman

March 2016 - 224 pp.

Format ISBN Price Qty
Paper 978-1-62466-458-8
$20.00
Examination 978-1-62466-458-8
$4.00

Quick Overview

"Contrary to the old adage about finding new names for old things, Writing Online: Rhetoric for the Digital Age gives new life and new meaning to old names. The book and its companion website transform ancient rhetoric as a process of oral composition—invention, arrangement, memory, style, and delivery—into a digital rhetoric, a dynamic process of writing for the World Wide Web: dynamic because it shows not only how to write in a Web-based medium but, more importantly, how to learn and adapt to a medium that is constantly evolving and changing. Unlike conventional books that provide specific solutions to specific problems, Writing Online reenacts the process of solving Web-based writing problems, explaining everything from how to create a simple web page to how to develop a sophisticated content management system and everything in between: HTML, HTML5, CSS, JavaScript, PHP, and much more. . . ."    —James P. Zappen, Professor, Department of Communication and Media, Rensselaer Polytechnic Institute


Companion website: www.digital-rhetor.com

OR

eBook available for $16.95. Click HERE for more information.

Companion website: www.digital-rhetor.com

"Contrary to the old adage about finding new names for old things, Writing Online: Rhetoric for the Digital Age gives new life and new meaning to old names. The book and its companion website transform ancient rhetoric as a process of oral composition—invention, arrangement, memory, style, and delivery—into a digital rhetoric, a dynamic process of writing for the World Wide Web: dynamic because it shows not only how to write in a Web-based medium but, more importantly, how to learn and adapt to a medium that is constantly evolving and changing. Unlike conventional books that provide specific solutions to specific problems, Writing Online reenacts the process of solving Web-based writing problems, explaining everything from how to create a simple web page to how to develop a sophisticated content management system and everything in between: HTML, HTML5, CSS, JavaScript, PHP, and much more.
     "As a digital rhetoric, moreover, Writing Online recreates the ancient processes of oral composition for a digital era. Digital invention becomes a push-pull process of transmitting information via searches, alerts, news aggregators, and read-write algorithms. Digital arrangement becomes a question-and-answer process inviting multiple responses via intuitive navigation systems and dynamic patterns of organization. Digital memory transforms the ancient memory palace into a dynamic, programmable content management system. Digital style provides computer-based tools to enhance writers’ word choice, argumentative structures, and feedback. Digital delivery resituates speakers and writers in onscreen environments that balance functionality and aesthetics for optimum responsiveness and usability."
     —James P. Zappen, Professor, Department of Communication and Media, Rensselaer Polytechnic Institute

 

"Writing Online is a vital resource for teachers, scholars, and students interested in developing and researching the role of technology in fostering a digital writer’s identity and ethos. Early on, Pullman makes an important distinction between reading and using this groundbreaking text, with an emphasis on the pragmatics of information and document design in digital space that is sorely missing in many interdisciplinary texts on web authoring. As an accessible introduction to the tools, language, and processes of digital composing, including significant overviews of code literacy, Writing Online is more than a ‘how-to’ book. Indeed, its grounding in digital rhetorical practices ensures that users move from passive consumers of online content to active, successful producers of it. Ultimately, Writing Online reinforces that digital composing is as much a part of the rhetorical tradition today as both speech and writing have been throughout the ages."
     —Kristine L. Blair, Bowling Green State University

 

"In Writing Online, George Pullman reboots the time-tested strategies of rhetoric for an age of digital production. The result is a flexible and durable approach to composing that will suit writers preparing for a world where ‘text’ is a verb and digital strategy means rapidly repurposing a video clip from a 1980s TV show.
     "Pullman’s book shows that in this world of memes and tweets, we needn’t lose the sophistication of a well-crafted balance of ethos, logos, and pathos, nor should we abandon the higher purpose of a rhetorical education: preparing ethical digital citizens.     "But Writing Online is not an homage to the past. Rather, at its heart, it is a thorough and valuable refiguring of the boundaries of rhetorical inquiry—the five canons of rhetoric—invention, arrangement, style, memory, and delivery. Each is updated to bring a strategic focus to the use of digital resources such as the use of databases (Memory) or configuring networks and feeds to provide a ‘launch pad’ for Invention.
     "Teachers of writing will find, in Writing Online, all they need to engage students whose writing lives update at the pace of BuzzFeed with the visual impact of Instagram. Students will recognize their own digital world reflected there, but will find a powerful set of guidelines and strategies that will serve them well as new technologies continue to emerge and replace those they use today."
     —William Hart-Davidson, Michigan State University

 

"Writing Online: Rhetoric for the Digital Age addresses the increasing need to 'learn, think, and write digitally.' Designed with an accompanying website, this text shows readers how to apply rhetorical practices to the digital world.
     "The introduction provides readers with more than just an overview of the text; Pullman differentiates between oral, literate, and digital rhetoric.
     "The book’s chapters cover everything from creating a domain name to using markup tools. Beginning with Chapter 1: Hello world, Pullman emerges the reader into the digital world by demonstrating how to set up an online self. The subsequent chapters address the following assets of digital rhetoric: invention, arrangement, memory, style, and delivery.
     "Writing Online is a helpful tool for anyone trying to improve his or her online presence using traditional rhetorical skills. Pullman’s work provides Web-based guidelines and strategies that are suitable for both students and teachers alike. Furthermore, the book’s structure makes it easy to apply the valuable knowledge learned within its pages."
     —Technical Communication

 

About the Author:

George Pullman is Associate Professor of Rhetoric and Director of the Center for Instructional Innovation at Georgia State University.